Music shapes how long guests linger, how they feel, and what they remember. I craft the sonic identity of hospitality and wellness spaces — from the first coffee of the morning to the last cocktail of the night. You're not buying playlists. You're buying an atmosphere.
Nearly a quarter-million plays logged since 2008 · 14,000+ artists heard · 850+ concerts & events attended · a compulsive Shazam-er, always mid-discovery. That's love for music.
A signature sound built for your space — matched to its architecture, clientele, and brand. Never a generic playlist.
Tailored, evolving programs drawn from a 40,000-track library — harmonically keyed, organized by daypart, refreshed with the seasons.
Resident and guest DJ programming, event curation, and live sets when the moment calls for human hands on the sound. One-off DJ bookings →
Pacing and long-form energy arcs — not just track selection.
Music as a core part of how your space is remembered.
Adapted to environment, time of day, and brand identity.
Present when it should be, invisible when it shouldn't.
…and music changes how they feel.
Over a decade DJing across the US, Latin America, and Europe — known for long-form, emotionally intelligent sets and an acute read of every room. More on the story →
Co-founder & music programmer (est. 2016) — shaped the day-to-night-to-sunrise flow of a beloved Kern River festival of music, nature, and wellness through its first decade.
Heartbreaker (Worthing, England) and Roseacre (La Jolla, California) — sound curated remotely from Mexico City, on both sides of the Atlantic.
Based in Mexico City · working worldwide